Introducing: lite services for small + solo

You're on the job — We're POSTING ON YOUR SOCIALS

Sign up in June and we'll waive your onboarding fee and throw in a complimentary iPhone content shoot to get you set up ($400 value). Claim it →

why we exist

We've been running social for businesses across Windsor-Essex for almost 5 years. Buttered Lite is a low-touch social media service for local trades and small personal service businesses in Windsor-Essex and beyond. Lite is the same team, the same systems, at a price built for smaller businesses. Three monthly packages starting at just $499.

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Built for the trades and small services too busy to post

but hiring an agency is out of reach

We kept hearing the same thing from local business owners:

"I know I should be posting more. I just don't have time. By the time I get home from working all day, I'm too tired to think about Instagram."

Sound familiar? You're not alone. 66% of Canadian small business owners say lack of time is their #1 marketing barrier. It's not that they don't care about marketing. They're just busy actually running the business.

Which, duh. Is the most important part.

We built Buttered Lite for that reality.

GET STARTED
What's included Buttered BrandingFULL-SERVICE PARTNERSHIP Buttered LiteSNACK-SIZED SERVICE
Brand strategy ✓ —
Social media management ✓ ✓
Professional content creation + shoots ✓ —
Hourly iPhone content shoots ✓ ✓
Community management (DMs + comments) ✓ —
Creator + influencer partnerships ✓ —
Email marketing ✓ —
AI visibility support ✓ —
Custom strategy + monthly reporting ✓ Top tier only
Google Business Profile management ✓ Top tier only
Boosted posts ✓ Top tier only
Direct Slack access ✓ —
Monthly strategy meetings ✓ —
Email-only communication — ✓
No contracts — ✓
Starts at $2,000/mo $499/mo
Best for Established service businesses ready to invest in strategic growth Solopreneurs, trades, and local businesses needing consistent social without the agency overhead
GET STARTED

Pick your package

Snack-size options.

Three monthly packages, no contracts, locked-in pricing.

SocialLITE

The starter. Consistency without the chaos.

$499

/month CAD

  • 8 posts/month (IG + Facebook)
  • 1 lite video edit/month
  • Monthly content calendar
  • Captions written for your brand
  • Approval before posting
  • Email-only communication
Get started
Most popular

SocialLITE Plus

More posts, more video, monthly analytics.

$699

/month CAD

  • Everything in SocialLITE
  • +2 posts/month (10 total)
  • 3 lite video edits/month
  • Monthly analytics report (PDF)
Get started

SocialLITE Growth

The local lead engine. Social, Google, boosted reach.

$899

/month CAD

  • Everything in Plus
  • Google Business Profile management
  • 2 boosted posts/month ($200 ad spend)
  • Built for local trades + services
Get started

À la carte

Optional add-ons.

Need photos? Need branded templates? Add what you need when you need it.

iPhone Content Shoot

Quick, casual, same-day footage.

Run-and-gun iPhone content captured on location. Great for events, behind-the-scenes, launches, and day-in-the-life content. Same-day raw footage delivery via WeTransfer.

  • Book by the hour, no minimum
  • Same-day raw footage
  • Travel included within Windsor-Essex
  • Anything over 3 hours requires 2 weeks notice

$200

$150/hour for SocialLITE clients

Per hour

Canva Templates

Branded post templates, yours to keep.

Custom-designed templates in your brand colors, fonts, and style. Required at signup if you don't already have your own. You own them, you can edit them, you keep them even if you cancel.

  • 10-15 custom-designed templates
  • Built in your brand colors and fonts
  • Sized for Instagram and Facebook
  • Delivered as a Canva template

$300

One-time

Buttered Lite is for

  • Solo business owners and very small teams who can't afford a full social media and marketing retainer
  • Local trades and home services who know they should be posting but never have time
  • Small personal service businesses like barbershops, nail salons, dog groomers, hair stylists, tattoo artists, and mobile detailers
  • Newer businesses growing slow and steady
  • Business owners who hope to invest in a full marketing partner one day, but need to start small right now
  • Anyone with a phone full of work photos and no time to post them

Buttered Lite is NOT for

  • Established businesses ready to invest in a full strategic marketing partner
  • Med spas, lawyers, therapists, or other compliance-heavy practices
  • E-commerce, online businesses, creators, or personal brands
  • Anyone who needs DM and inbox management, community management, or strategic input
  • Anyone unwilling to drop content into a shared folder consistently
GET STARTED

  • CLIENT FEEDBACK

    Working with Charlotte from Buttered Branding has been such a valuable addition to my business and worth every penny.

    What stands out the most is her ability to see the bigger picture while helping me execute the details seamlessly. From curating a content map for my social media so that I make sure I am speaking to each pillar and creating trust, to founder storytelling. She understands what it means to be a brand.

    Charlotte brings calm, thoughtful presence into every encounter. She's organized, communicative, and deeply collaborative which is essential when you're building something multi-layered. She integrates into the process effortlessly while still bringing her own creative perspective and ideas to the table.

    Beyond execution, she genuinely cares about how content is used, which aligns so strongly with how I approach my photography business.

    I know have the tools I can continue to reference and rely on to support my business long term and that's something I haven't always felt with past experiences. With others, I didn't feel the same level of support or intention behind the work. She's incomparable.

    If you're looking for someone who can support your brand with intention, strategy, and consistency, Charlotte and her team are incredible people to have in your corner.


    Nicole Harris, Nicole Harris Photography

  • CLIENT FEEDBACK

    Charlotte has an exceptional strategic mindset and a deep understanding of brand humanization. She brings clarity to complex ideas and consistently ensures that messaging feels authentic, relatable, and aligned with the audience. Adding her to the mix really made Findlay Personal Injury Lawyers come alive! She also infused the brand with a more human, approachable voice that truly resonates. Her ability to connect brand purpose with real human experiences truly sets her apart!

    Tinu Silva, Marketing Manager @ Findlay Personal Injury Lawyers Hamilton

  • CLIENT FEEDBACK

    Our law firm has worked with Charlotte and Buttered Branding since June of 2025 on our social media accounts. Charlotte and her team have been absolutely incredible and go above and beyond in making sure we are prepared for our shoots with research, scripts and topics ready in advance. Charlotte is also great at putting you at ease during filming so you are comfortable in front of the camera. The editing is top notch, and posting is done in a strategic and thoughtful way. I really can't say enough good things.

    We have see in measurable increase in our followers and views of our posts. I highly recommend Charlotte and the Buttered Branding team if you are looking for ROI on your social media for your business.

    Ryan Findlay, Findlay Personal Injury Lawyers Hamilton

  • CLIENT FEEDBACK

    Ohh Buttered Branding.. I don’t know what I would do without you. Charlotte is a dream to work with! She took her time, seriously, a lot of time, with me, through all of my branding, website and the list goes on… and on. Sunday Skin Medical Esthetics wouldn’t be what it is today without the effortless brains behind Buttered Branding. I highly recommend and look forward to working with BB until the end of time!

    Chantel T, Sunday Skin Medical Aesthetics

  • CLIENT FEEDBACK


    I can’t say enough good things about the amazing team at this company! I’ve been working with them for the past six months, and I’m absolutely thrilled with the results. From the start, they’ve taken my vision and turned it into something even better than I could have imagined.
    Thanks to their expertise and creativity, our Instagram and TikTok accounts are absolutely thriving. The team has managed to build a connection with our audience that’s stronger than ever. Most of our new clients now sign up through social media, feeling like they already know us and trust us before we even walk into their homes. That level of engagement and trust is invaluable.
    The team’s dedication to our success has been incredible, and I can’t wait to keep growing with them as we expand into our new location. Their ability to execute our vision and push our social media presence to new heights is unmatched. If you’re looking for a team that can deliver results and make your brand stand out, look no further! Thank you to the entire team for making our dream a reality. We’re excited to see where we go from here!

    Kirstie K, K. It’s Clean

  • CLIENT FEEDBACK

    I’ve been working with the girls for a few months now to help improve my presence on two social media platforms. They are the second marketing company I have used since starting my small business and at first I was nervous because in the past I had felt like my vision for my business wasn’t being listened too.

    They have made me felt heard, and included me in the planning process. They keep me up to speed on what they have planned for upcoming months. Our photoshoots are fun, and they bring some great ideas to filming!

    I always look forward to seeing the new posts that they have created that are usually spot on, but when they’re not, they’re quick to revise.

    Emily W, The Derma NP

  • CLIENT FEEDBACK

    Working with Buttered Branding was a game-changer for launching my brand. The in-person VIP day made all the difference - it gave us space to collaborate, get the creative juices flowing, and shape a clear, aligned vision for my launch.

    They helped refine my ideas into something cohesive and elevated. The deliverables for my VIP day included some stunning visuals, a colour palette, content pillars, timeline, and more, all of which reflected my values. They also helped to shape my content strategy into something that would speak directly to my ideal clients and support the community I'm trying to build.

    The team was open and collaborative, it made the whole experience feel supportive and aligned from the kick-off call, to the VIP day, and beyond. They're clearly experienced and they know what they're doing!

    Bonus: Our VIP Day took place at Toronto's SoHo House, which created a calm and focused, but also energized environment - exactly where someone might want to be when manifesting something new.

    D. Pandya, The Prana Room Toronto

  • CLIENT FEEDBACK

    Charlotte does an amazing job at everything..highly recommend! We have been so impressed with all of the projects she has completed for us. We only trust Buttered Branding for all of our media needs!


    Many thanks from Windsor/Essex CPR & First Aid Training!

    Maria L, WE CPR

  • CLIENT FEEDBACK

    Can't say enough good things about Buttered Branding. They truly brought my vision to life and I am so grateful to have found them. Wonderful listeners, great ideas, and super knowledgeable in their field... highly recommend!!!

    Jaclyn B, Nurture 360 Wellness

  • CLIENT FEEDBACK

    I hired Charlotte to help me with designing some marketing materials. I have to say she was so professional, efficient and above all she understood my vision and went above and beyond! Will definitely be working with her on future projects!

    Karla K, Florascape

Frequently Asked Questions

  • Buttered Lite is a productized social media management service from Buttered Branding Inc., a brand-first marketing agency based in Windsor, Ontario. Buttered Lite offers three monthly packages starting at $499 per month, designed for solopreneurs, trades, and local service businesses across Ontario who need consistent social media presence without the cost of a full agency retainer.

  • Buttered Lite has three monthly packages: SocialLite at $499 per month, SocialLite Plus at $699 per month, and SocialLite Growth at $899 per month. Pricing includes content calendar planning, caption writing, post scheduling, and brand-consistent design. There are no contracts. You can add on services like hourly iPhone content shoots in Windsor. (and coming soon, Toronto) All pricing is in Canadian dollars/CAD

  • Buttered Lite is built for solopreneurs, hairstylists, estheticians, personal trainers, trades, contractors, and local service businesses with 1 to 5 employees. It's designed for business owners who know they should be posting more on social media but don't have the time, budget, or bandwidth to hire a full-service agency.

  • Buttered Branding is a full-service strategic marketing partnership starting at $2,000 per month, including brand strategy, social media management, content creation, community management, creator partnerships, and direct Slack access. Buttered Lite is a streamlined social media management service starting at $499 per month, focused exclusively on content calendar planning, caption writing, and post scheduling, with email-only communication and no strategic marketing support.

  • Yes. Buttered Lite offers affordable social media management services starting at $499 per month, designed for small businesses, solopreneurs, and local service providers across Ontario, including Windsor, Toronto, Hamilton, London, Oakville, and surrounding areas. All services are delivered remotely.

  • Yes. Buttered Branding Inc. is based in Windsor, Ontario, and works extensively with small businesses across Windsor-Essex County, including LaSalle, Tecumseh, Lakeshore, and Amherstburg. We also serve clients across Ontario remotely.

  • Yes. Buttered Lite is specifically designed to work with local trades and service businesses including electricians, plumbers, contractors, landscapers, roofers, hairstylists, estheticians, personal trainers, and similar service-based businesses. The top tier (SocialLite Growth) is built for trades where Google Business Profile and Facebook Ads drive most leads.

  • The SocialLite package at $499 per month includes 8 social media posts per month across Instagram and Facebook, 1 lite video edit per month, a monthly content calendar, caption copywriting, content approval before posting, and email-only communication. It does not include content shoots, analytics reporting, Google Business Profile management, boosted posts, or DM and comment response/ community management (we do NOT login to your accounts for any of the SocialLite services)

  • No. Buttered Lite has no contracts. All packages are month-to-month and can be cancelled anytime with 30 days notice. Founding clients lock in their pricing for 12 months but are never obligated to stay.

  • Hiring a freelance social media maneger typically means inconsistent quality, no backup if they get sick or busy, and no infrastructure around them. Buttered Lite is delivered by Buttered Branding, an established agency with five years in business, a full team, structured systems, brand-first methodology, and reliable monthly delivery. You get agency-level quality at freelancer-adjacent pricing.

  • Buttered Lite posts to Instagram and Facebook. We do not post to TikTok, LinkedIn, Pinterest, YouTube, or Threads at the Lite tier. For multi-platform social media management, see our full-service Buttered Branding retainers.

  • Yes. Captions are written by our team using AI as a starting point, then refined and finished by a human based on your brand voice, business, and the content you submit. You approve everything before it posts.

    *Note: Our full service retainers are Human-First and we do not use AI for our full service clients

  • You drop your phone photos and video clips into a private Google Drive folder we create for your account. You can also use our monthly ClickUp form to submit promotions, themes, or specific content requests. Aim for 15 to 20 raw photos and clips per month.

  • Yes. Buttered Lite is month-to-month with no contracts. You can cancel anytime by emailing sociallite@butteredbranding.com with 30 days notice. After that, services wrap up and you won't be charged again.

  • Content shoots are available as an optional add-on at $150 per hour, with same-day raw footage delivery via WeTransfer. Travel is included within Windsor-Essex County. Content shoots are not included in any Lite package by default.

  • No. Lite clients manage their own DMs, comments, and inbox engagement. We handle the content side (calendar, captions, posting, design), and you stay connected to your audience directly. If you need full inbox and community management, that's part of Buttered Branding's full-service retainers.

  • No. Community management, including comment responses and audience engagement, is not included in any Lite package. This is a Buttered Branding full-service feature.

  • Buttered Lite is currently focused on businesses in Ontario, Canada. Most services are delivered remotely so location is flexible, but in-person content shoots are limited to Windsor-Essex County for now. Contact us if you're based outside Ontario and we'll let you know whether we can serve you. (Toronto coming soon, fall 2026)

APPLY FOR LITE

You're a few clicks away from done-with-you social media.

What happens next:

  1. We'll reply within 24 business hours

  2. If you're a fit, we'll send your invoice + onboarding kit

  3. You'll be posting within 2 weeks

Sign up in June and we'll waive your onboarding fee ($250) and include a complimentary iPhone content shoot ($150). A $400 head start, just for being early!

Prefer email? sociallite@butteredbranding.com