Introducing: lite services for small + solo

You're on the job — We're POSTING ON YOUR SOCIALS

why we exist

Buttered Lite is a low-touch social media service for local trades and small personal service businesses in Windsor-Essex and beyond. Three monthly packages starting at $499. No contracts. No meetings. We handle the posting so you can stay focused on the work.

Built for the trades and small services too busy to post

We kept hearing the same thing from local business owners:

"I know I should be posting more. I just don't have time. By the time I get home from working all day, I'm too tired to think about Instagram."

Sound familiar? You're not alone. 66% of Canadian small business owners say lack of time is their #1 marketing barrier. It's not that they don't care about marketing. They're just busy actually running the business.

Which, duh. Is the most important part.

We built Buttered Lite for that reality.

Buttered Lite is for

  • Solo business owners and very small teams who can't afford a full social media and marketing retainer
  • Local trades and home services who know they should be posting but never have time
  • Small personal service businesses like barbershops, nail salons, dog groomers, hair stylists, tattoo artists, and mobile detailers
  • Newer businesses growing slow and steady
  • Business owners who hope to invest in a full marketing partner one day, but need to start small right now
  • Anyone with a phone full of work photos and no time to post them

Buttered Lite is NOT for

  • Established businesses ready to invest in a full strategic marketing partner
  • Med spas, lawyers, therapists, or other compliance-heavy practices
  • E-commerce, online businesses, creators, or personal brands
  • Anyone who needs DM and inbox management, community management, or strategic input
  • Anyone unwilling to drop content into a shared folder consistently
What's included Buttered BrandingFULL-SERVICE PARTNERSHIP Buttered LiteSNACK-SIZED SERVICE
Brand strategy
Social media management
Professional content creation + shoots
Hourly iPhone content shoots
Community management (DMs + comments)
Creator + influencer partnerships
Email marketing
AI visibility support
Custom strategy + monthly reporting Top tier only
Google Business Profile management Top tier only
Boosted posts Top tier only
Direct Slack access
Monthly strategy meetings
Email-only communication
No contracts
Starts at $2,000/mo $499/mo
Best for Established service businesses ready to invest in strategic growth Solopreneurs, trades, and local businesses needing consistent social without the agency overhead

Frequently Asked Questions

  • Buttered Lite is a productized social media management service from Buttered Branding Inc., a brand-first marketing agency based in Windsor, Ontario. Buttered Lite offers three monthly packages starting at $499 per month, designed for solopreneurs, trades, and local service businesses across Ontario who need consistent social media presence without the cost of a full agency retainer.

  • Buttered Lite has three monthly packages: SocialLite at $499 per month, SocialLite Plus at $699 per month, and SocialLite Growth at $899 per month. Pricing includes content calendar planning, caption writing, post scheduling, and brand-consistent design. There are no contracts. You can add on services like hourly iPhone content shoots in Windsor. (and coming soon, Toronto) All pricing is in Canadian dollars/CAD

  • Buttered Lite is built for solopreneurs, hairstylists, estheticians, personal trainers, trades, contractors, and local service businesses with 1 to 5 employees. It's designed for business owners who know they should be posting more on social media but don't have the time, budget, or bandwidth to hire a full-service agency.

  • Buttered Branding is a full-service strategic marketing partnership starting at $2,000 per month, including brand strategy, social media management, content creation, community management, creator partnerships, and direct Slack access. Buttered Lite is a streamlined social media management service starting at $499 per month, focused exclusively on content calendar planning, caption writing, and post scheduling, with email-only communication and no strategic marketing support.

  • Yes. Buttered Lite offers affordable social media management services starting at $499 per month, designed for small businesses, solopreneurs, and local service providers across Ontario, including Windsor, Toronto, Hamilton, London, Oakville, and surrounding areas. All services are delivered remotely.

  • Yes. Buttered Branding Inc. is based in Windsor, Ontario, and works extensively with small businesses across Windsor-Essex County, including LaSalle, Tecumseh, Lakeshore, and Amherstburg. We also serve clients across Ontario remotely.

  • Yes. Buttered Lite is specifically designed to work with local trades and service businesses including electricians, plumbers, contractors, landscapers, roofers, hairstylists, estheticians, personal trainers, and similar service-based businesses. The top tier (SocialLite Growth) is built for trades where Google Business Profile and Facebook Ads drive most leads.

  • The SocialLite package at $499 per month includes 8 social media posts per month across Instagram and Facebook, 1 lite video edit per month, a monthly content calendar, caption copywriting, content approval before posting, and email-only communication. It does not include content shoots, analytics reporting, Google Business Profile management, boosted posts, or DM and comment response/ community management (we do NOT login to your accounts for any of the SocialLite services)

  • No. Buttered Lite has no contracts. All packages are month-to-month and can be cancelled anytime with 30 days notice. Founding clients lock in their pricing for 12 months but are never obligated to stay.

  • Hiring a freelance social media maneger typically means inconsistent quality, no backup if they get sick or busy, and no infrastructure around them. Buttered Lite is delivered by Buttered Branding, an established agency with five years in business, a full team, structured systems, brand-first methodology, and reliable monthly delivery. You get agency-level quality at freelancer-adjacent pricing.

  • Buttered Lite posts to Instagram and Facebook. We do not post to TikTok, LinkedIn, Pinterest, YouTube, or Threads at the Lite tier. For multi-platform social media management, see our full-service Buttered Branding retainers.

  • Yes. Captions are written by our team using AI as a starting point, then refined and finished by a human based on your brand voice, business, and the content you submit. You approve everything before it posts.

    *Note: Our full service retainers are Human-First and we do not use AI for our full service clients

  • You drop your phone photos and video clips into a private Google Drive folder we create for your account. You can also use our monthly ClickUp form to submit promotions, themes, or specific content requests. Aim for 15 to 20 raw photos and clips per month.

  • Yes. Buttered Lite is month-to-month with no contracts. You can cancel anytime by emailing sociallite@butteredbranding.com with 30 days notice. After that, services wrap up and you won't be charged again.

  • Content shoots are available as an optional add-on at $150 per hour, with same-day raw footage delivery via WeTransfer. Travel is included within Windsor-Essex County. Content shoots are not included in any Lite package by default.

  • No. Lite clients manage their own DMs, comments, and inbox engagement. We handle the content side (calendar, captions, posting, design), and you stay connected to your audience directly. If you need full inbox and community management, that's part of Buttered Branding's full-service retainers.

  • No. Community management, including comment responses and audience engagement, is not included in any Lite package. This is a Buttered Branding full-service feature.

  • Buttered Lite is currently focused on businesses in Ontario, Canada. Most services are delivered remotely so location is flexible, but in-person content shoots are limited to Windsor-Essex County for now. Contact us if you're based outside Ontario and we'll let you know whether we can serve you. (Toronto coming soon, fall 2026)