WHO IS BUTTERED?
A small team. Built with intention. Held to a higher standard.
Buttered Branding isn't built for scale. It's built for depth.
We work with a carefully selected group of collaborators and partners who understand that strategy and execution aren't separate jobs — they're two halves of the same whole.
Everyone who touches your brand knows the psychology behind it. The positioning that shapes it. The story that moves it forward.
There are no bloated teams here. No layers of approval that water down the work. No handoffs where the strategy gets lost in translation.
Just aligned expertise, thoughtful collaboration, and people who care as much about the why as the what.
When you work with Buttered, you're not getting an assembly line. You're getting a team that thinks, creates, and executes with your brand at the center of everything.
Because great work doesn't come from more people. It comes from the right people.
TEAM + PARTNERS
CHARLOTTE FORTIN
Founder
I started this agency after seeing the same thing over and over: brands putting out content that looked fine on the surface, but had no strategy underneath it.
Everything felt rushed. Unoriginal. Disconnected from the business it was supposed to support.
Agencies prioritized output over outcome. Promises were made, corners were cut, and the work ended up forgettable. I knew it could be better.
Long before I had the frameworks or language for it, I had a strong instinct for branding. I could see when something had depth, intention, and staying power. Over time, I turned that intuition into strategy — and that strategy into results for clients who were tired of guessing and second-guessing every decision.
Today, I work with service-based and personal brands who want clarity. Who care deeply about how they show up. And who are ready to stop posting just to post and start building something that actually supports their growth.
I’m hands-on, honest, and deeply involved in every project. When we work together, you’re not handed off to a junior team or managed from a distance. You’re working directly with someone who understands brand psychology, social strategy, and how to create content that actually connects.
My role is simple: help you see your brand clearly, communicate it confidently, and show up in a way that feels aligned with who you are and where you’re going.
I believe in doing less, better.
I don’t chase trends.
I don’t do surface-level work.
I believe in building brands rooted in truth, designed with purpose, and brought to life through strategy that actually works.
That’s the work we do here. And that’s the work I’m here to guide you through.
Jesse Hebert
brand designer
Jesse Hebert is a visual artist and designer specializing in brand, identity, and direction.
His practice spans multiple disciplines, including: digital and print design, web design and development, editorial design, photography, cinematography, motion graphics, and creative coding.
At Buttered Branding, Jesse is our Brand Designer. In this role, Jesse converts brand strategy into visual language. He crafts functional design systems that capture the essence of a brand, product, or organization with depth and clarity. His custom frameworks empower clients with the context, tools, processes and resources that they need to communicate complex ideas consistently across every touchpoint
The brand identities that Jesse delivers stand out in a landscape oversaturated with templates and sameness. He delivers brand identities that are not only clearly defined but lay the foundation for what can become of them. Web-based mood boards, resource libraries, and paths of inquiry are just a few of the tools that he uses to encourage growth and ensure that his brand identities can evolve over time.
Jesse's approach is rooted in curiosity. Asking the right questions, thorough research, and play and experimentation are all crucial to his process. In practice, he combines the use of emerging digital technologies and traditional analogue craft to create visual aesthetics that feel refined yet human.
Jesse never aims to replicate a particular style. Instead, he relies on his intuition and sensibility to discover innovative solutions that resonate with his client, their audience, and a broader culture.
andrea acosta
SOCIAL MEDIA MANAGER + content creator
Hi, I'm Andrea!
I’ve always loved creating content and I’ve spent years doing it for my own life as a way to be creative and keep memories.
Turning that passion into a career made me fall in love with helping others and seeing the impact creativity can have on their lives and businesses!I’ve also been on the other side as a business owner, doing my own marketing and learning firsthand what it takes to show up consistently while running everything else. That experience, along with working with local businesses, shaped how I create content that actually supports and connects!
I’m so grateful to be part of the Buttered Branding team and love the impact we have, from helping businesses grow to bringing our community together.
FAQs
Go ahead, we dare you to find a Q that’s not already on here. But in case you do, feel free to email us for a quick chat.
hello@butteredbranding.com
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We love working with disruptors—businesses and clients who want to break the mold and do something outside the norm in their industries. While we have a passion for helping innovative companies in the fashion and beauty industry, we’ve also worked with a wide array of clients across sectors like trucking, farming, healthcare, automotive, and construction. If you're looking to shake things up, we're excited to help you make it happen.
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Simply reach out to us via our contact form or email us directly at hello@butteredbranding.com. We’ll schedule a consultation to discuss your needs and how we can help.
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The timeline depends on the scope of the project. For social media management and content creation, we usually work on a monthly retainer basis. Rebranding and web design projects can take anywhere from 4-8 weeks, depending on the complexity.
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We manage content on Instagram, Threads, Facebook, TikTok, YouTube, LinkedIn, and Pinterest.
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We start by creating a strategy and content plan, and then create unique content for your business based off your competitor analysis and market research to appeal to your specific target audience.
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Yes, we can! We can help you develop and manage targeted ad campaigns on platforms like Instagram, Facebook, and TikTok to reach your desired audience.
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We begin by getting to know your current brand, goals, and audience in depth. For businesses looking to refresh their image, we focus on your unique selling point and develop a new brand identity that reflects your vision and truly connects with your target market. This includes everything from designing a fresh logo and color scheme to refining your messaging and overall aesthetic.
If you're starting from scratch, we specialize in creating a brand identity that highlights what makes your business unique and sets you apart from your competition. Whether it’s crafting a new name, logo, or comprehensive brand guidelines, we ensure your brand makes a lasting impression and captures the attention it deserves in your industry.
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Absolutely! We can work with you to refine your existing brand identity, updating elements like your logo, typography, color palette, and messaging to better align with your current business goals.
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Absolutely! We understand that every business is unique, so we’re happy to create a customized package that meets your specific needs and budget.
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Yes, you will have a dedicated account manager who will be your main point of contact throughout our partnership. They’ll ensure that your projects are running smoothly and that you’re always in the loop. (PS They are the ones actually working on your stuff, and know marketing)
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Results can vary depending on the service. For paid social or influencer campaigns, you might see an increase in engagement within the first few weeks. For larger or ongoing projects like rebranding, social media management or web design, it might take 3-6 months to see the full impact.