WHO IS BUTTERED?

Woman kneeling on a bench arranging posters on a white wall near large indoor plants in a bright room.
Black background with the word "BOLD" written vertically in large white stylized letters.

A small team. Built with intention. Held to a higher standard.

Buttered Branding isn't built for scale. It's built for depth.

We work with a carefully selected group of collaborators and partners who understand that strategy and execution aren't separate jobs — they're two halves of the same whole.

Everyone who touches your brand knows the psychology behind it. The positioning that shapes it. The story that moves it forward.

There are no bloated teams here. No layers of approval that water down the work. No handoffs where the strategy gets lost in translation.

Just aligned expertise, thoughtful collaboration, and people who care as much about the why as the what.

When you work with Buttered, you're not getting an assembly line. You're getting a team that thinks, creates, and executes with your brand at the center of everything.

Because great work doesn't come from more people. It comes from the right people.

work with us

TEAM + PARTNERS

A woman smiling and leaning on a camera mounted on a tripod, holding a laptop in her right hand, standing indoors against a plain wall.

CHARLOTTE FORTIN

Founder

I started buttered branding after seeing the same thing over and over: brands putting out content that looked fine on the surface, but had no strategy underneath it.

Everything felt rushed. Unoriginal. Disconnected from the business it was supposed to support.

Agencies prioritized output over outcome. Promises were made, corners were cut, and the work ended up forgettable. I knew it could be better.

Long before I had the frameworks or language for it, I had a strong instinct for branding. I could see when something had depth, intention, and staying power. Over time, I turned that intuition into strategy — and that strategy into results for clients who were tired of guessing and second-guessing every decision.

Today, I work with service-based and personal brands who want clarity. Who care deeply about how they show up. And who are ready to stop posting just to post and start building something that actually supports their growth.

I’m hands-on, honest, and deeply involved in every project. When we work together, you’re not handed off to a junior team or managed from a distance. You’re working directly with someone who understands brand psychology, social strategy, and how to create content that actually connects.

My role is simple: help you see your brand clearly, communicate it confidently, and show up in a way that feels aligned with who you are and where you’re going.

I believe in doing less, better.
I don’t chase trends.
I don’t do surface-level work.

I believe in building brands rooted in truth, designed with purpose, and brought to life through strategy that actually works.

That’s the work we do here. And that’s the work I’m here to guide you through.

connect with charlotte
Young man sitting on the floor with a relaxed pose, smiling, surrounded by papers, some blue and white, and a small camera, in a room with a plain white wall.

Jesse Hebert

brand designer / Lead content designer

Jesse Hebert is a visual artist and designer specializing in brand, identity, and direction.

His practice spans multiple disciplines, including: digital and print design, web design and development, editorial design, photography, cinematography, motion graphics, and creative coding.

At Buttered Branding, Jesse is our Brand Designer and is now continuing to help us bring brand to life through content design. In this role, Jesse converts brand strategy into visual language. He crafts functional design systems that capture the essence of a brand, product, or organization with depth and clarity. His custom frameworks empower clients with the context, tools, processes and resources that they need to communicate complex ideas consistently across every touchpoint

The brand identities that Jesse delivers stand out in a landscape oversaturated with templates and sameness. He delivers brand identities that are not only clearly defined but lay the foundation for what can become of them. Web-based mood boards, resource libraries, and paths of inquiry are just a few of the tools that he uses to encourage growth and ensure that his brand identities can evolve over time.

Jesse's approach is rooted in curiosity. Asking the right questions, thorough research, and play and experimentation are all crucial to his process. In practice, he combines the use of emerging digital technologies and traditional analogue craft to create visual aesthetics that feel refined yet human.

Jesse never aims to replicate a particular style. Instead, he relies on his intuition and sensibility to discover innovative solutions that resonate with his client, their audience, and a broader culture.

connect with Jesse
A woman sitting on a wooden stool near a window, smiling while looking at her phone and holding a tablet, with small potted plants on the windowsill.

andrea acosta

content creator

Hi, I'm Andrea!

I’ve always loved creating content and I’ve spent years doing it for my own life as a way to be creative and keep memories.

Turning that passion into a career made me fall in love with helping others and seeing the impact creativity can have on their lives and businesses!I’ve also been on the other side as a business owner, doing my own marketing and learning firsthand what it takes to show up consistently while running everything else. That experience, along with working with local businesses, shaped how I create content that actually supports and connects!

I’m so grateful to be part of the Buttered Branding team and love the impact we have, from helping businesses grow to bringing our community together. 

connect with Andrea

 FAQs

Go ahead, we dare you to find a Q that’s not already on here. But in case you do, feel free to email us for a quick chat.
hello@butteredbranding.com

  • We specialize in working with wellness practitioners, dentists, medspas, chiropractors, naturopaths, hormone specialists, and service-based businesses. Most of our clients are established, care deeply about how their brand shows up, and understand that marketing is a real investment in their growth. Whether you're opening your own practice for the first time or you've been in business for years and your social media hasn't kept up, we're built for that.

  • Fill out our application form and we'll get back to you within one business day. From there we'll have a conversation about where your brand and marketing are at, what your goals are, and whether we're the right fit. No pitch, no pressure. Or email us, hello@butteredbranding.com

  • Brand strategy and design takes four to six weeks depending on complexity and revisions. Social media management runs on a monthly retainer. The first month is always strategy and discovery + initial content shoot before any content goes live. From there, management and posting begins in month two.

  • Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube, and Pinterest. We'll recommend which platforms make sense based on your business and audience during the strategy phase

  • Full strategy and discovery in month one. Then monthly content shoots, professional editing, strategic posting, community management, and monthly reporting. Every client gets specialized team members for each role, not one person doing everything. We focus on leads and bookings, not followers and vanity metrics.

  • es. We develop and manage targeted ad campaigns on Instagram, Facebook, and TikTok. Paid ads are an add-on to our management packages, and we always recommend having organic content strategy in place first.

  • We start with deep discovery to understand your business, your audience, and what makes you different. Then our brand designer develops a complete visual identity system including logos, typography, colour palettes, imagery direction, and brand guidelines. You receive a full brand strategy that anyone touching your marketing can use as a guidebook.

    If you're starting from scratch, we specialize in creating a brand identity that highlights what makes your business unique and sets you apart from your competition. Whether it’s crafting a new name, logo, or comprehensive brand guidelines, we ensure your brand makes a lasting impression and captures the attention it deserves in your industry.

  • We can work with you to update and refine your existing identity. Sometimes it's a matter of tightening the visual system, rewriting the values, or building consistency across platforms. We'll assess what you have and recommend only what's actually needed

  • We're based in Windsor, Ontario and work with businesses across Windsor, Chatham, Detroit, and Southern Ontario. We also work with clients remotely across Canada, USA and worldwide

  • Brand strategy and design starts at $3,000 CAD. Social media management starts at $2,500/month CAD on a six-month retainer. We offer a 10% discount for annual contracts. Download our full pricing guide at butteredbranding.com for details.