How Do I Set Goals for Social Media?
Here’s the truth most people don’t tell you:
Posting without a clear goal is just noise.
And goals like “grow my Instagram” or “go viral” won’t actually help you build a business.
If you’re a small business owner in Windsor, Hamilton, Detroit, or Toronto trying to turn content into clients — you need goals that are tied to your bottom line, not just your follower count.
So let’s talk about how to set goals that matter — and how to know if you’re hitting them.
First: Connect Your Social Goals to Your Business Goals
Social media is not a separate thing from your business.
It is your business — just in content form.
So start by asking:
What’s the business goal this quarter?
→ More discovery calls?
→ Product sales?
→ Email list growth?
→ In-person bookings?
Then reverse-engineer your content to support that.
Real Social Media Goals That Actually Mean Something
Here are a few examples we help our clients set — based on business type, audience, and offer:
If you’re a service provider in Windsor or Hamilton:
Book 3 local clients per month via Instagram DMs
Drive 50+ visits to your booking page per week
Increase story replies by 30% over 90 days
Double profile visits after launching a new offer
If you're B2B or online-based in Toronto or Detroit:
Grow LinkedIn newsletter subscribers by 25%
Generate 10 qualified leads/month from content
Hit 10% save/share rate on educational carousels
Convert 1 Reel per week into a booked call
These are goals that lead to sales — not just social proof.
3 Goal Buckets We Use at Buttered Branding
When we build social strategies for our clients, we set KPIs in these 3 categories:
1. Visibility Goals
Follower growth
Reach
Profile visits
Story views
2. Engagement Goals
Saves
Shares
Comments
DMs
3. Conversion Goals
Click-throughs
Leads
Bookings
Sales
You don’t need to track everything — just the few that align with your actual business focus.
Bonus Tip: Set Goals for Each Stage of the Funnel
Good content doesn’t just sell. It:
Attracts (reach + awareness)
Warms (trust + education)
Converts (inquiries + sales)
Your goals should reflect this.
Not every post will “perform” the same way — and that’s a good thing.
What We Help Our Clients Do at Buttered Branding
We don’t just track likes.
We help businesses across Windsor, Detroit, Hamilton, and Toronto:
Set goals that align with their offers and revenue targets
Create content built to hit those goals
Track the right numbers
Adjust strategy every quarter based on data
Because the goal isn’t to post more — it’s to post smarter.
Want Help Setting the Right Goals for Your Socials?
Let’s figure it out together.
Book a discovery call and we’ll help you set clear targets based on your business model, your location, and your marketing goals.
